Stanley the Snowflake welcoming families to a magical ski resort and winter lodge

Stanley for Winter Destinations

Turn a winter visit into an adventure children remember.

Stanley helps ski resorts, mountain lodges, winter festivals, libraries, and family destinations transform snow, wildlife, and outdoor discovery into a character-led guest experience.

From a simple welcome activity to a fully customized seasonal program, Stanley gives young guests a reason to explore, participate, and remember where their winter adventure began.

Write Winter Partner Inquiry in the contact form message.

🏔 Family Guest Experience
❄ Snow Science & Nature
🗺 Property-Based Missions
🏅 Badges & Certificates
🎁 Retail & Welcome Options

The Family Experience Opportunity

Families remember how a destination made their children feel.

Skiing may be the reason a family arrives, but the complete guest experience determines what they remember, share, and return for.

Stanley gives children a character to follow and a purpose beyond the slopes. Through snowflake science, wildlife discovery, scavenger hunts, creative missions, and official recognition, ordinary moments become part of a larger winter story.

The program is designed to add meaningful family engagement without requiring onsite teams to invent an entirely new children’s curriculum from scratch.

A Flexible Winter Program

Stanley can meet families at every stage of their visit.

Programs can begin as a simple welcome amenity or expand into a resort-wide seasonal adventure.

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Arrival & Check-In

Welcome young guests with a Stanley activity, Explorer Passport, mission card, or branded family arrival gift.

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Property Exploration

Turn trails, lodges, wildlife areas, fireplaces, overlooks, and family spaces into an interactive Snow Explorer journey.

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Après-Ski Activities

Offer children a meaningful activity during rest periods, evening programming, family dining, or weather delays.

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Storytime & Events

Build Stanley into children’s programming, seasonal celebrations, library events, author appearances, or winter festivals.

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Completion & Recognition

Celebrate participation with an official Snow Explorer badge, certificate, stamp, or completion moment.

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Retail & Gift Opportunities

Offer the Stanley book, Passport, Gift Kit, activity materials, or resort-exclusive merchandise through retail channels.

Why Stanley Works

A memorable family amenity with a built-in story.

Stanley combines education, entertainment, nature connection, and emotional storytelling in one adaptable program.

Strengthens family differentiation

Creates a distinctive children’s experience beyond standard activity sheets and coloring pages.

Encourages participation across the property

Invites guests to explore more spaces, activities, wildlife, and destination stories.

Extends the experience beyond skiing

Provides value during downtime, rest periods, evenings, poor weather, and non-ski days.

Supports environmental storytelling

Introduces snow science, wildlife, conservation, and mountain stewardship through an approachable character.

Creates a take-home memory

The Passport, badge, certificate, and completed activities become tangible reminders of the visit.

Partnership Options

Begin simply or build a destination-specific adventure.

Program scope can be matched to your audience, property, season, and operational needs.

Welcome Experience

Stanley Welcome Adventure

A simple family amenity that introduces young guests to Stanley and gives them an immediate winter activity.

✓ Welcome or check-in activity
✓ Introductory Explorer mission
✓ Printable family instructions
✓ Optional badge or certificate
✓ Light staff implementation

Seasonal Program

Stanley Snow Explorer Program

A complete character-led seasonal experience built around the Snow Explorer Passport.

✓ Complete Explorer Passport
✓ Property missions or scavenger hunt
✓ Snow science and wildlife activities
✓ Badge and certificate system
✓ Family-facing instructions
✓ Staff implementation guide

Custom Destination

Custom Resort Adventure

A destination-specific program incorporating local wildlife, landmarks, trails, traditions, and mountain identity.

✓ Custom-branded materials
✓ Property-specific missions
✓ Local wildlife and nature content
✓ Resort landmarks and storytelling
✓ Retail or welcome-kit opportunities
✓ Seasonal launch collaboration

Program pricing is developed according to quantity, customization, printing, licensing, fulfillment, and seasonal support requirements.

Designed for Implementation

A complete guest experience—not just a stack of activity pages.

Program materials are organized to help your team introduce and deliver the experience clearly.

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Program Materials

Finished family-facing content and Snow Explorer activities.

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Implementation Guide

Practical guidance for introducing and operating the program.

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Guest Communications

Suggested language for parents, staff, websites, and arrival materials.

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Branding Options

Optional property identity, destination details, and custom program elements.

Who Stanley Can Serve

Created for destinations where winter becomes part of the story.

Ski Resorts
Mountain Lodges
Winter Hotels
Vacation Communities
Libraries
Visitor Centers
Winter Festivals
Nature Centers
Schools & Camps
Community Programs

From Idea to Winter Adventure

A straightforward partnership process.

Each collaboration begins with your guest experience, audience, and winter environment.

1

Discover

Discuss your families, property, season, goals, and operational needs.

2

Design

Select the right program level, materials, quantities, and customization.

3

Prepare

Finalize program materials, implementation guidance, and guest communications.

4

Launch

Introduce Stanley to families and begin the destination adventure.

Winter Partner Questions

Before the first Snow Explorer arrives.

Does the program need to be customized?

No. Partners can begin with existing Stanley materials or develop a more customized experience incorporating their property and destination.

Can the program include our branding?

Branding options may include your property name, logo, destination language, local missions, wildlife, landmarks, and program introduction.

Is the program only for ski resorts?

No. Stanley can support lodges, hotels, festivals, visitor centers, libraries, schools, camps, nature centers, and other winter family programs.

Can we offer Stanley products in our retail shop?

Retail opportunities may include the Stanley book, Explorer Passport, Gift Kit, seasonal materials, or destination-specific products depending on availability and quantities.

How is pricing determined?

Pricing depends on program scope, licensing, customization, quantities, printing, physical materials, fulfillment, and seasonal support.

Partnership Overview

Explore the Stanley Winter Partner Guide.

Review the guest-experience possibilities, destination benefits, partnership levels, and ways Stanley can become part of your winter season.


Download the Partner Guide

Opens as a printable PDF that can be shared with your team.

Bring Stanley to Your Mountain

Give young guests a winter story that begins at your destination.

Tell us about your property, audience, season, and family experience goals. We will help identify the Stanley program that best fits your winter world.


Request Winter Partner Information

Write Winter Partner Inquiry in the contact form message.